This topic explores how your public persona and private persona differ from each other. You need to manage it and make sure you keep a balance between your personal life and your career.

• Do you know and understand your true personality?
• What does personality mean?
• How can I be my true self?
• How is my creativity affected by my public persona?
• How is my creativity affected by my private persona

This topic is for current and aspiring artists who need an understanding of the difference between private and public personas.

• Are you a current or aspiring artist?
• Do you want to better understand the origin and meaning of personality?
• Do you understand how you can be true to yourself as creative entrepreneur?
• Do you want to understand how to manage your public persona as an artist?
• Do you want to know how to stay true to your private persona as a person?
• Do you want to build a professional brand but still stay true to who you are?
• Do you want to remain relevant in an ever-changing creative and business landscape?
• Do you want to embrace life-long learning as a necessity for progress?

Then this topic is for you!

COURSE DEVELOPER

Lukas de Beer

He completed his master’s degree (MPhil Management Coaching) at the University of Stellenbosch Business School and was appointed as a Peak Performance Coach for the Tony Robbins organization in 2017.

In 2016 he published ARTREPRENEUR: A Field Guide For Creative Professionals that was quoted in FORBES magazine in 2017.

His debut album STORM OP JUPITER was nominated for a GHOEMA 2015 award for BEST NEWCOMER.

He’s written numerous #1hits on various stations and has music videos play listed on DSTV. He also made TV appearances on Expresso Breakfast Show, JUKEBOX and JAM. He is also a regular speaker at the MUSIC EXCHANGE conference in Cape Town.

Between 2012 and 2014 Lukas was anchor presenter of the breakfast show on Radio Cape Pulpit 729AM, in Cape Town. He co-owns StoneBear & Mayor Music, as boutique record label in Stellenbosch and produces music for artists, film & television.

He resides in Somerset West with his wife and their three children.

Every course consists of a series of topics that aim to solve problems you could be facing in your business as an entrepreneur. Each topic contains a number of lessons, each with a variety of activities and resources designed to aid your learning process.

• Work through the content in each lesson
• Take time to complete the progress quizzes to check your understanding
• Explore any additional resources to gain access to valuable sources
• Take time to reflect how you will apply the knowledge in your own business

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